Ethical Fashion is of primary importance as LAVIATE's personalized printed fabrics are created in Italy by traditional printing methods which have much lower environmental impact according to energy, water and chemicals avoiding the use of metal complex dyes and PFC to reduce pollutants in water and environment. The jacquards are weaved from recycled polyester fibres which are derived 100% from used plastic bottles accomplish less water consumption, energy and CO2.  Attention is paid to collocate creativity, a constant commitment to the traceability of production and purchasing process with the careful selection of raw materials, including natural yarns such as cotton and silk for weaved three dimensional knitted outcomes. Also the handdrawn prints are offering an artful and cultural approach to the brand's aesthetic positioning LAVIATE to upcoming brands with conceptual principles.